Have you ever been to Times Square in New York City? Or at least, have you ever seen it on TV? At one point I'm sure you have. Now remember seeing those huge billboards and thinking, "this is pretty impressive". Well, here in the Philippines there seems to be no limit to the size of these billboards.
I personally like this photo because it shows you can get a full McDonalds meal for only 99 peso (that's only $2.21 CAD).
I like the fact that over here no product is too small for a celebrity. Can you imagine Tom Cruise advertising cup noodles? Probably not. But over here even the biggest names in acting and modeling will advertise simple everyday products like that.
(Did you know that Jet Li is the official spokesman for the Filipino beer San Miguel? Yes, I know Jet Li isn't Filipino but this still illustrates my point. Would Tom Cruise do a Budweiser commercial?)
It's hard to see but the billboards in this photo cover the entire side of this highrise building. Every time we drive by it I wonder if the people inside this building care that their windows are now blocked by a billboard.
The billboards by night.
I think the billboards here offer a purpose outside of simple advertising. The traffic here is usually very slow moving especially during rush hour. In traffic situations that are stop and go or at a full standstill the billboards offer reading material to satisfy the boredom. Imagine billboards filled with full chapters of upcoming novels! Read a book in traffic; no time wasted!
1 comment:
If I'm not mistaken, the billboards are transparent from the inside. They have the same here on all the freaking windows. But hey, at least the residents save money by not having to purchase cool IKEA roman blinds!
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